brand identity & strategy / CREATIVE DIRECTION / SOCIAL MEDIA / GIVEAWAYS & CAMPAIGNS / COPYWRITING / NEW product DEVELOPMENT & Branding / PRODUCT PHOTOGRAPHY / GRAPHIC DESIGN
For two and a half years, I worked at Kickapoo Coffee, ultimately holding the position of Brand & Marketing Manager.
During this time, I crafted our strategic brand platform, honed in on our DTC audience and web sales strategy, overhauled our social media presence, managed the website and web sales, authored all copy for promotional needs, handled in-house design needs, launched giveaways with national brands such as East Fork Pottery, Fellow, GoMacro and Organic Valley, provided creative direction for seasonal merchandise lines, oversaw and styled all photoshoots, generated original photo & video content, and supervised all freelance talent and creative collaborations.
“Having had Shizue on my team at Wonderstate Coffee (formerly Kickapoo Coffee), I can attest that she truly is a dynamic professional and creative visionary. From managing creative talent with ease, to producing topnotch copy for any occasion, to harnessing the brand and facilitating its evolution with myself and the rest of the Leadership Team, Shizue really brings so many talents to the table. I look forward to the next time I get to work with her, hands down.”
MORE WORK
kickapoocoffee.com
photos by Ray Siler, Karlee Mikkelson and Shizue Roche Adachi, courtesy of Kickapoo Coffee