CREATIVE DIRECTION / brand identity & strategy / COPYWRITING / social media
Patchwork Goods is a farm-raised wool bedding company based in Wisconsin. Committed to reviving the Midwest fibershed, Patchwork’s lofty bedding and equally lofty business model created a market for coarse-grade wool––a byproduct of raising sheep for meat & dairy that is often discarded or sold for pennies on the product. By working outside the confines of the commodity market and providing an additional income stream for food-growing shepherds, Patchwork is able to support the next generation of pasture-based farmers and region’s wool mills while also contributing to a resilient, local foodshed. Oh, and the bedding is damn dreamy.
As the founder and creative director of Patchwork, I created and launched the Patchwork Goods brand and oversee all aspects of the business from soup to nuts.
Patchwork Goods is currently on hiatus.
MORE WORK
patchworkgoods.com
photos by Hanna Agar courtesy of Patchwork Goods