brand identity & strategy / GRAPHIC DESIGN / COPYWRITING / NEW product DEVELOPMENT & Branding / WEBSITE DESIGN / social media
Pine Knob Organic Farm is a pasture-based, certified organic livestock farm, located in the Driftless Region of Wisconsin.
For two years, I managed all aspects of marketing, sales & branding as one of the farm’s co-owners. During this time, I crafted an all-new brand identity, which solidified the farm’s position as a leader in regenerative and ethical livestock practices in the region and introduced a distinctive, clean-yet-homespun aesthetic. Our highly resonant visual branding and lyrical storytelling style garnered Pine Knob a national audience, including a social media feature on Modern Farmer (@modernfarmer).
Other highlights include designing a new website, launching e-commerce, and developing multiple new product lines, including our bestselling mutton sausages and spice blends.
MORE WORK
photos by Eamon Adachi