brand identity & strategy / CREATIVE DIRECTION / COPYWRITING
In 2018 Kickapoo Coffee announced its intention to change its name and fully rebrand. As the company’s Brand & Marketing Manager, and later as an independent contractor, I spearheaded the comprehensive rebrand and worked with an internal Leadership Team and the Oregon-based design firm, Jolby, to name, define, and populate the new Wonderstate brand.
Highlights include:
Brand identity and rebrand strategy, including internal and external brand positioning
Creative direction for the umbrella brand, packaging, merchandise, and coffee blends
Copywriting for all core brand elements, including print and digital collateral, the updated website, and all packaging
Blend sub-brand identity development
“Shizue provided a holistic approach around her brand positioning work for us. Her warm personality and professionalism ensured everyone on the team felt included, informed and enthusiastic about the material she so thoughtfully prepared. She was able to break down larger concepts into smaller pieces allowing us to understand how each part worked in concert with the whole brand platform. Her ability to craft mission driven copy provided a clear, concise and eloquent tone on our website. Would highly recommend her! ”
MORE WORK
wonderstate.com
photos courtesy of Wonderstate Coffee